We are creating websites due to the standards of usability and accessibility. It is very important that we follow the web standards site in order to actually get a better result in the final product. Planning a website project starts at thinking about the goals and final product; What do we want to achieve?
Website design is not just what you see
In general a website first appearance to a visitor is important but mostly to have a fast, direct page loading and to be aesthetic focus on what you offer, what type of information do you publish and be sure that the design is a branded approach to the services you signal.
Web Accessibility
Accessibility of a website is very much based on the technology used and semantic mark-up. It is very important that your visitor can use any browser in order to get to your information and that is in relation with web standards and what platform your user are using.